Deputy Store Manager - ProCook

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Deputy Store Manager

Purpose of job

Assists and deputises for the Store Manager in taking ownership of their store and leading their team in providing exceptional customer service to exceed sales targets, whilst ensuring excellent store standards and maintaining all costs in accordance with company objectives.

Key Responsibilities

Key Responsibilities:

· Leads the team in actively selling and customer service to ensure sales targets are not only met –     but exceeded to a consistent level.

· Drives a high customer service culture in store to exceed customer expectations.

· Takes charge in the manager’s absence.

· Supports the recruitment, training and motivation of the store team.

· Ensures the team acquires and continually updates a high level of product knowledge.

· Maintains excellent store standards of display, point of sale and housekeeping according to company guidelines.

· Carries out tasks as directed by the Retail Ops team and other head office personnel within the     timeframe required.

· Ensures security of company cash, stock, equipment and premises.

· Follows company policies on health & safety and takes responsibility for a safe workplace.

· Ensures that the store stock file is kept accurate through regular audits and good housekeeping.

Skills, Knowledge and Expertise

Key Skills and experience

· Customer focused

· Target oriented and driven to succeed financially

· Able to lead a team by example

· Team player

· Clear effective communicator

· Organized and able to plan own work and that of others

· Works well under pressure

· Able to analyse data and action accordingly

· Attention to detail

· Deadline oriented

· Computer literate – word, excel, email/internet

· Has an interest in the ProCook brand and product

· Has a positive outlook and demeanor

Management & Leadership Skills

· Experienced in working with people on all levels

· Highly organized and able to plan work of others

· Ability to coach and develop others to succeed

· Excellent listening and supportive skills


Works tirelessly to ensure that members of the public experience an exceptional level of customer service in their store. Always available and able to support their team in their objective to represent the brand and serve our customer.

With a competitive and commercial outlook, always striving for excellence in store standards, achievement of financial goals and quick turnaround of promotional and VM changes.

Works in partnership with and in support of the store manager to the best of their ability.

ProCook is committed to building an inclusive, inspiring and welcoming work environment. We recruit, employ, promote and value people regardless of race, colour, religion, national origin, gender, gender identity or expression, sexual orientation, disability or age. At ProCook we believe everyone is welcome and encourage a diverse mix of talent to contribute to our culture.

About ProCook

ProCook is the UK’s fastest growing quality cookware brand. We design beautiful, high spec cookware, kitchen knives, tableware and kitchen accessories, saving our customers up to 50% compared to other leading brands. We take great pride in going the extra mile to ensure our exclusive products are second to none.

We’re a multichannel retailer currently trading via 60 stores across the UK and a hugely successful eCommerce site.  The company continues to grow and improve thanks to a dedicated, loyal and happy team of staff.

We are rightfully proud of our exceptional team who enable us to reach our goals – from creatives to developers, operational staff to front-line retail & call centre teams, we are committed to attracting and retaining the best talent. 

By joining ProCook you’ll have a great opportunity to make a real contribution to this dynamic, forward-thinking business. It’s a lively, challenging organisation where everyone's input counts. We’ve created an environment that is conducive to collaboration, making ProCook a great place to work.

Our new, purpose-built Store Support Centre in the beautiful county of Gloucestershire boasts a free on-site gym, a fantastic subsidised restaurant, secure cycle storage and a social committee that organises regular events. We’re situated right next to the M5 between Bristol and Cheltenham, so Store Support Centre is easy to reach from a large catchment area.

ProCook is proud to be certified as a B Corp™, joining a select but growing group of companies committed to using business as a force for good. 

Deputy Store Manager - Solihull | ProCook Careers